Creative Gifts & Workshops

Selfie Clothing: April Artist of the Month

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Well hello everyone and welcome to the first of our Spring edition of Artist of the Month where you get to meet one of our wonderful makers.This month we're saying a big howdy to lead designer Gemma, the creative genius behind Selfie Clothing. Combining clever, sleek design with the mischief and joy of wearing your own creation we learn about the ideas behind their star product, a white printed tee for kids that they (or the big kid inside of you) can colour in to completely personalise yourself.


Tell us a bit about yourself. Can you recall how and why you became a maker?

I am a mum of two boys, Theo and Casper age 7 and 4. I started my career in Marketing after University, focusing on the creative side of the profession and then moved into journalism. After having my children I wanted something of my own so I looked to my boys. I wanted to create something for them, something that they would love. Both love craft and both loved dressing up. Selfie designs started out by focusing on imaginative play such as police, fireman and Indians outlines. Those designs are still popular today but have inspired other ranges such as unicorn, mermaids and sea-creatures.

What are your main inspirations and influences for the work?

My children and their friends, I often worry where my ideas will come from once they are grown up. Mind you, the amount of times I've been asked for adult coloring in T’s maybe indicative of Selfie’s next direction!

What’s the process?

Our ideas are transported from pen to computer; my husband is a graphic designer so that really helps! We source our T-shirts from Leicestershire; they are specially made for us, as it was important to find a UK manufacturer. We then use a sublimation hand printing method to print the design on-to the T’. From there we package them up with the pens in our beautiful signature tube ready for the shelf.

Where are you based and how does that affect your work?

We are based in Newmarket, the Selfie team work in the upstairs of my husbands graphic design studio. It’s a very busy office, which is fun to work in. The office is 5 mins from our home so the commute is swift and my kids often come to work with me when need be.

What do you enjoy most about being a maker?

I’m in charge of my own world of work I can take the brand as far as I like depending on the amount of time I’m willing to dedicate. Unlike marketing and journalism, which is heavily deadline based. Seeing your ideas come to reality is amazing and of-course seeing the proud faces of the kids when they are wearing their T’s!


It's nearly Spring! What's your favourite thing about this time of year?

It’s got to be the light mornings and evenings.

Do you have a top tip or what is something that others might think is a little odd but you think is actually brilliant?

Its my dads actually ‘take your time and smell the roses’, its about taking in your surroundings, taking a step back and not rushing about so much. I need to remember this more ……

Do you have a recommendation for a good book/ tv series/ film/ podcast etc?

I’m such a sucker for those Netflix series. I call them a ‘ruin your life’ series, when you become so engrossed you find yourself going to sleep at 3pm and waking up knackered. At the moment its all about The Walking Dead, other faves are Breaking Bad, Game of Thrones and Homelands.


Thanks so much Gemma!



You can find a range of colour in tees by Selfie Clothing in store now including superheroes, unicorns, pirates and mermaids to name a few in sizes to fit 2-8 year olds.


You can also find out more about the brand here here and here!

(All pictures belong to Selfie Clothing and are used with their permission)

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