Alfred & Wilde -Meet the Maker MAY May 01 2016
Meet the Maker Simon Mitchell
This month we've been chinwagging about bold graphics with East London based lovely and founder of Alfred & Wilde; Simon Mitchell
Tell us a bit about yourselves. Can you recall how and why you became a maker?
I studied Fine Art at university, and my work focused on printmaking and big graphic 3D lightboxes. However I worked in marketing for a few years after university before deciding to set up Alfred & Wilde in 2013. I wanted to find an outlet for my creativity but also offer a range of design-led homewares that were a bit quirkier that the usual design shop offerings.
What are your main inspirations and influences for the work?
My first collection was inspired by my love of London and its architecture, particularly East London. Recent collections have continued to be influenced by London, like my collaborations with the Science Museum and the Southbank Centre. I’m still inspired by the city and its energy and fashion, and try to show that through my designs - they are all quite bright and bold!
What is the process?
I do nearly all my designs on the computer now. I draw some buildings by hand, but they’ll be scanned into my Mac eventually. I don’t consider myself an expert in graphic design software, but I like the creative restrictions that this creates: it forces me to adopt certain styles and helps avoid endless iterations of designs. I then either screen print or Giclee print my designs.
What do you enjoy most about being a maker?
I love the freedom being self-employed affords me. I’m not a morning person, so I can start late and work late easily. And I love hanging out in my studio – having worked in an office, the excitement I get about heading to the studio to work now is very novel! Of course, the thrill I get when someone buys my creations is what fuels me to keep going.